Pre-Listing Activities

• Make appointment with seller for listing presentation.
• Review pre-appointment questions.
• Research all comparable currently listed properties.
• Research sales activity for past 18 months from the MLS.
• Research "Average Days on Market" for this property of this type, price range and location.
• Prepare "Comparable Market Analysis" (CMA) to establish fair market value.
• Research property’s ownership.
• Research and verify legal description.
• Research property’s land use coding.
• Research property’s current use and zoning.
• Verify legal names of owner(s).
• Prepare listing highlight sheets.
• Compile and assemble formal file on property.
• Confirm current public schools and explain impact of schools on market value.
• Review listing appointment checklists to ensure all steps and actions have been completed.

• Give seller an overview of current market conditions and projections.
• Review agents and company’s credentials and accomplishments in the market.
• Present company’s profile and position or "niche" in the marketplace.
• Present CMA Results To Seller, including Comparables, Sold, Current Listings & Expireds.
• Offer pricing strategy based on professional judgment and interpretation of current market conditions.
• Discuss Goals With Seller To Market Effectively.
• Explain market power and benefits of Multiple Listing Service known as MLS.
• Explain market power of web marketing at www.edmonton-homes.info.
• Explain the work the brokerage and agent do "behind the scenes" and agent’s availability on weekends.
• Explain agent’s role in taking calls to screen for qualified buyers and protect seller from curiosity seekers.
• Explain different agency relationships and determine seller’s preference.
• Review and explain the Listing Contract & Addendum and obtain seller’s signature.

Once Property is Listed For Sale

• Review current title information.
• Confirm overall square footage above grade.
• Confirm interior room sizes.
• Confirm lot size, if available.

• Prepare showing instructions with the seller(s) for buyer’s agents and buyers.
• Discuss possible buyer financing alternatives and options with seller, if applicable.
• Review current appraisal, if available.
• Review condo documents, if applicable.
• Prepare detailed list of property amenities and assess market impact.
• Prepare a list of unattached goods that are included in the sale of the property.
• Compile list of completed repairs and maintenance items.
• Explain benefits of Home Owner Warranty to seller.
• Install electronic key box if authorized by owner.
• Verify if property has rental units involved. And if so: Make copies of all leases for retention in listing file.
• Verify all tenants rents & deposits.
• Work with tenants pertaining to the listing and discuss how showings will be handled.
• Arrange for installation of For Sale sign and SOLD sign.
• Assist seller with completion of Seller’s Disclosure form.
• Review results of Curb Appeal Assessment with seller and provide suggestions to improve saleability
• Review results of Interior Décor Assessment and suggest changes to shorten time on market.

Entering Property in Multiple Listing Service known as MLS

• Broker Load the listing into the MLS System.
• Proofread MLS database listing for accuracy.
• Add property to company’s Active Listings list.
• Take additional photos for upload into MLS and use in web sites.

Marketing The Property For Sale

• Create print and Internet ads.
• Coordinate showings with owners, tenants, and other Realtors.
• Discuss other advertising options with seller(s).
• Review comparable MLS listing regularly to ensure property remains competitive in the current market.
• Place marketing brochures in all company agent mailboxes.
• Upload listing to company and agent Internet site.
• Provide marketing data to buyers coming from all over Canada.
• Provide marketing data to buyers coming from referral network.
• Reprint/supplies: highlight sheets promptly as needed.
• Contact buyer agents for feedback after showings.
• Review weekly Market Study.
• Discuss feedback from showing agents and buyers with seller to determine if changes will accelerate the sale.
• Place regular weekly update calls to seller to discuss marketing, pricing and feedback from buyer agents and buyers.
• Promptly enter price changes in MLS listing database.
• Networking with industry members.

The Offer to Purchase Contract

• Receive and review all Offer to Purchase contracts submitted by buyers or buyers’ agents.
• Evaluate offer(s) with the seller(s).
• Explain merits and weakness of each component of each offer.
• Contact buyers’ agents to review buyer’s qualifications and discuss offer.
• Fax/deliver Seller’s Disclosure to buyer’s agent or buyer upon request and prior to offer, if possible.
• Confirm buyer is pre-qualified by calling Loan Officer or the buyer’s agent.
• Obtain pre-qualification letter on buyer from Loan Officer, if applicable.
• Negotiate all offers on seller’s behalf, setting time limit for loan approval and closing date ex.
• Prepare and convey any counteroffers, acceptance or amendments to buyer’s agent.
• Fax copies of contract and all addendums to the seller’s lawyer through the conveyance department.
• When Offer to Purchase Contract is accepted and signed by seller, deliver to buyer’s agent.
• Record and promptly ensure the delivery of all deposits.
• Fax/deliver copies of Offer to Purchase contract to Selling Agent.
• Fax copies of Offer to Purchase contract to lender, if applicable.
• Provide copies of signed Offer to Purchase contract for office file.
• Advise seller in handling additional offers to purchase submitted between contract and closing.
• Change status in MLS to "Sale Pending and Sold”.

Tracking the Loan Process

• Follow Loan Processing, if applicable.
• Relay condition removal of the conditions to the seller(s).

Home Inspection

• Coordinate buyer’s professional home inspection with seller, if applicable
• Review home inspector’s report, if applicable.

The Appraisal

• Reviewing the home appraisal, if applicable.

Closing Preparations and Duties

• Ensure all contracts and all documents are signed by all parties.
• Coordinate closing process with buyer’s agent.
• Update closing forms & files.
• Ensure all parties have all forms and information needed to close the sale.
• Select location where closing will be held upon authorized key release.
• Confirm closing date and time and notify all parties.
• Review all closing documents carefully for errors.
• Working with the seller(s) lawyer.
• Coordinate this closing with seller’s next purchase and help resolve any timing problems.
• Refer sellers to one of the best agents at their destination, if applicable.

 

Follow Up After Closing

• Respond to any follow up calls and provide any additional information required from office files.

      Contact:  Realtor Gary Hunt

      Realty Executives Polaris
      4107-99 Street Edmonton, AB T6E 3X4
      Office. (780) 885-3184
      Fax. (780) 665-7423 E-mail: gary.hunt@telus.net